The Gold Shelf Beauty

Same foundation. Two very different price tags.

We compare what popular makeup and skincare cost in Israel with what they cost from European online stores, shipping included, and show Israeli shoppers where their basket is cheapest.

How it works

  1. We check prices

    Products are matched by barcode, so every comparison is the exact same item and size in each store.

  2. We publish comparisons

    Short posts in Hebrew on Instagram and TikTok, each dated, with the price in Israel next to the price abroad.

  3. Shoppers buy from the store

    A basket calculator shows the total with shipping. The shopper then orders directly from the store through our partner link.

Who runs this

The Gold Shelf Beauty is a new project from the team behind The Gold Shelf, a gift guide to award-winning children's books that works with retailers through affiliate programs.

The beauty project is in preparation. The price research is done, and the website and social accounts launch next. This page will be replaced by the full site.

For stores and brands

We work only through official affiliate programs. If you run one and ship to Israel, we would like to hear from you.

makeup@thegoldshelf.com